Persuasian- influencing a person to change their mind, convince and encourage them.
Logical appeal
Band wagoning
Everyone is using this product so I should as well, use facts and numbers
Card stacking
Telling the half truth to see a product and blow it out of proportion to make it look really good.
Emotional appeal
Plain folks
Use ordinary people, no celebrities, so hat you think ordinary people can use the product as well
Name calling
Calling the competitors names with a bad label
Demonising
Portraying the competitors as evil and the worst
Patriotic appeal
'Love of the country' to sell a product, feel like as a nation you are doing something together and helping
Glittering generalities
'Good' labels that are unsupported by facts
Catchy slogans
Memorable phase used to sell a product
Snob appeal
make it out so only the richest use this product
Humour
Make the customer laugh and thy may buy the product because they want the good feeling that it brings
Ethical appeal
Testimonials
Use famous people saying that they like and use this product to sell it
Transfer
Use famous people holding the product but not saying that they like and use it
I think that my advert conforms to the logical appeal of bandwagoning because it says that most people use the product. I will also use the emotional appeal of glittering generalities and it will say that they will smell nicer and it will be the good thing to do.
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