Statement of intent draft

Media Language

I will use colours such as white, black and reds. I will use these colours as they are considered unisex so it can demonstrate that the product is unisex, the red also is used to catch the attention of the audience. https://www.youtube.com/watch?v=EC7VLjIw8hY  . The conventions that I will be using will be glittering generalities and bandwagoning. Using bandwagoning I will make it appear that many people already have the product and by using glittery generalities, I will use words such as amazing to make the product look good. https://www.youtube.com/watch?v=C8qxE_pFJ7U

Media representations

The target audience is 16-25 years old and is a unisex product. By looking at other adverts such as Sure and Calvin Klein I can see that the media portrays this age range as liking adverts that include attractive models, trendy clothes and famous locations. Using this secondary data, I can base this around my shoot as well by using trendy clothes that this age range will notice the most. 

Media industries

Digital editing allows me to shoot the product and models separately, I can edit areas to enhance it and make it more attractive to an audience. This makes everything easier to edit. The images will be portrait. By using social media sites such as Instagram, it can appeal to the age range and be found by people who wont see the poster. The 4 adverts can all appeal differently to the audiences and different kinds of images can be published monthly. 

Media Audiences

Using Gears this is my target audience,

Gender - Both male and female. 

Ethnicity - All ethnicities can use the product. 


Age - Aged between 16 and 25.


Region - It is targeted at people in England.

The can be shown using clothes and props that relates to the UK


Socio economic status - Targeted at range of E to C2 because it is from students at 16 years old to 25 year olds who are working.

Using the Young and Rubicam model, the target audience will be based around the explorer and the mainstreamer. The explorer because they can be seen doing activities such as the gym and doing challenges. Also the mainstreamer because they will be doing everyday tasks such as being at home. Using visual elements such as trendy images, bright eye catching colours and fonts and designs that will attract the audience, this is how I will appeal to the target audience.