Audience (Wave)

GEARS 
Gender. 
Both male and female. 
Let the audience know that it is unisex by having both genders in the model, use of colours, by the slogan/tagline 

Ethnicity. 
All ethnicities can use the product. 
Having different 

Age. 
Aged between 16 and 25.
Show audience by using different elements such as clothes that appeal to all ages within the age range. 

Region. 
It is targeted at people in England.
The can be shown using clothes and props that relates to the UK

Socio economic status. 
Targeted at range of E to C2 because it is from students at 16 years old to 25 year olds who are working. 

Young and Rubicam model 

It will be based around the explorer and the mainstreamer. 
The explorer because they can be seen doing activities such as the gym and doing challenges. Also the mainstreamer because they will be doing everyday tasks such as being at home.

Mainstreamer 


Explorer